Published on December 18, 2024 by Agencies for Kenya Online News
Last Updated on 1 year by Agencies for Kenya Online News
Johnnie Walker Gold Reserve partnered with Strictly Soul, Africa’s premier R&B-focused event, for its highly anticipated second edition in Kenya, held at the Nairobi Street Kitchen last Friday.
As part of a larger series spanning nine cities across six African countries, this exclusive event brought together music lovers, influencers, and tastemakers for an unforgettable night of soulful beats and luxurious whisky experiences.
The event featured electrifying performances by top-tier DJs including Akio, Dj Mist Shishi, and Hiribae, who kept the crowd dancing to a seamless blend of soulful rhythm. Guests were also treated to a curated selection of whisky cocktails crafted with Johnnie Walker Gold Reserve, perfectly complementing the smooth R&B vibes.
Commenting on the exclusive event Josephine Katambo, Marketing Manager for Scotch and Reserve brand portfolio at the East African Breweries PLC (EABL) said,
“We are proud to have partnered with Strictly Soul for its second edition in Kenya, a celebration that perfectly aligns with our brand values of craftsmanship, luxury, and unforgettable experiences. Strictly Soul provides the ideal platform to showcase the elegance and versatility of our premium brands such as the Johnnie Walker Gold Reserve, blending exceptional whisky with soulful music to create lasting memories.”
Launched in 2020, Strictly Soul is Africa’s largest R&B-focused event series, dedicated to building community and celebrating the evolution of R&B in all its forms, including old school, neo-soul, trap soul, and Afrobeats. The event attracts a high-end, discerning audience that appreciates premium experiences, making it an ideal event for brands like Johnnie Walker Gold Reserve, which cater to sophisticated consumers.
Originally a live-streamed concept, Strictly Soul has grown into a full-fledged live event series across several African cities, including Cape Town, Botswana, Durban, Tanzania, Namibia, and Kenya.
