Published on December 16, 2024 by Agencies for Kenya Online News
Last Updated on 1 year by Agencies for Kenya Online News
Kenyans rely on television as their top source of information, a survey by InfoTrak has revealed.
The survey by Info Trak reveals that 67 per cent of Kenyans trust TV as their main source of information.
It is followed by Radio at 54 per cent and Social Media at 50 per cent.
According to the poll, newspapers came in fourth with nine per cent and word of mouth through friends and family as a source of information was the last resort to Kenyans with four per cent of the citizens opting for it.
The survey took place on 16th – 30th November 2024 with a sample size of 2400 respondents.
The quantitative survey had a margin of error of +2% at a 95 per cent degree of confidence.
The data was processed and analysed using SPSS 26 Statistical software due to its high accuracy and reliability.
The relevant section of the public that was targeted in the survey (i.e. the universe) was persons who were 18 years old and above at the time of the survey
The survey covered all the 47 counties in the 8 regions.
To ensure the survey findings were representative of the Kenyan,18+ years population, the distribution of the survey sample across the 47 counties was proportionately allocated.
