Published on September 14, 2024 by Agencies for Kenya Online News
Last Updated on 2 years by Agencies for Kenya Online News
Kenchic PLC, Kenya’s leading producer of high-quality poultry products, is proud to commemorate its 40th anniversary with a launch campaign, staff celebrations, and stakeholder engagements.
We will be honouring four decades of innovation and leadership in the poultry industry while reflecting on the shared successes and partnerships that have shaped Kenchic’s remarkable journey.
Since its founding in 1984, Kenchic has become synonymous with quality, sustainable farming, and biosafety practices. Over the past 40 years, the company has not only set the standard in poultry production but also fostered strong, lasting partnerships with stakeholders across the agricultural sector.
This milestone celebration is an opportunity for Kenchic to express its deep gratitude to those partners for their invaluable contributions to its growth.
“As we celebrate this milestone, we are not only looking back at our accomplishments but also looking ahead to the future,” said Jim Tozer, Managing Director of Kenchic. “Food safety remains a top priority for Kenchic, especially as we face the growing global challenge of antimicrobial resistance (AMR). This crisis requires urgent attention, and at Kenchic, we are committed to doing things the right way, prioritizing product safety and the health of our consumers over quick profits.”
A key part of Kenchic’s success lies in its partnership with over 30,000 small-scale farmers across Kenya. These partnerships have not only enabled Kenchic to deliver high-quality poultry products but also contributed to building livelihoods and supporting the rural economy.
“At Kenchic, we believe in the power of local farming,” Tozer added. “While the temptation to import cheaper chicken exists, we remain committed to supporting our local farmers and ensuring that we produce right here in Kenya. Local production is critical to the sustainability of our economy and food security.”
Kenchic’s 40-year journey has been one of shared prosperity—where the company, its partners, and its communities have thrived together. This milestone is not just a celebration of the company’s past achievements but also an opportunity to discuss the exciting future ahead.
As part of its vision for the future, Kenchic continues to explore new opportunities in the food sector. The company’s recent venture into the beef industry with the launch of Kenbeef reflects Kenchic’s commitment to diversifying its product offerings while maintaining the same high standards of quality and ethical farming that have defined its poultry business.
“The opportunities for growth in the food sector are immense, especially as we look to meet the
growing demand for nutritious, high-quality protein across Kenya and beyond,” said Tozer.
“Sustainability is crucial to addressing this growing demand while preserving limited resources.
By adopting best practices in crop and livestock operations, we not only protect the environment
and conserve resources but also improve the quality of life for farmers, consumers and society as
a whole.”
This celebration serves as a moment to recognize the critical role that Kenchic’s partners, customers, and employees have played in the company’s success. By continuing to work together, Kenchic is poised to achieve even greater heights, reinforcing its position as a trusted leader in Kenya’s food industry.
