Published on September 14, 2025 by Agencies for Kenya Online News
Last Updated on 11 months by Agencies for Kenya Online News
The Smirnoff Unleash Your Edge Fiesta Machakos Edition brought Machakos Golf Club to life in spectacular fashion, unveiling the bold new flavour, Smirnoff Spicy Tamarind, in electrifying style. Thousands of partygoers showed up in true We Do We spirit, proving once again that the magic happens when we come together.
The reveal of Spicy Tamarind marks a milestone in Smirnoff’s innovation journey. With its daring twist of heat and tang, the flavour embodies the brand’s promise of bold self-expression and unforgettable experiences. Spicy Tamarind blends sweet, sour, and spicy notes with subtle lime and chilli undertones. The look matches the taste, with a vivid, party-ready bottle designed to stand out. Rooted in tamarind-candy culture and nightlife scenes, the profile has built momentum across markets.
To mark the launch, Smirnoff delivered a night that raised the bar on entertainment. Explosive sets from DJ Rattihy, KJ the DJ, DJ Buck, and DJ Daqchild kept the dance floor alive, while MC Ndama and MC Claudia Naisabwa kept fans charged throughout the night.
Femi One lit up the stage with her fire performance, followed by a surprise act from Breeder, before the grand finale – Khaligraph Jones, who had the crowd chanting every word.
Davis Changalwa, Senior Brand Manager: Smirnoff, said, “The launch of Spicy Tamarind is a statement of our promise to bring bigger, bolder experiences to our consumers. Machakos showed up, and seeing thousands celebrate this innovation with us was the greatest reward.
This is what Smirnoff stands for: flavour, self-expression, and unforgettable nights.”
The Fiesta stood as a celebration of inclusivity, creativity, and accessibility. From bold dance to edgy fashion, fans expressed themselves freely in a space designed to spark genuine connections. Smirnoff also reinforced its commitment to responsible drinking, ensuring a safe and enjoyable environment for all. The Machakos Fiesta set the pace for what’s next. With Spicy Tamarind leading the way, Smirnoff will continue to push the boundaries of
flavour and entertainment across Kenya.
This event was part of Smirnoff’s We Do We campaign, a global initiative that celebrates the magic of unity. By bringing diverse people, flavours, and experiences together, the campaign champions inclusivity, reminding us that we are not only stronger together—but truly better when we celebrate what makes each of us unique.
