Published on June 14, 2026 by Kenya Online News
Last Updated on 2 months by Kenya Online News
NAIROBI, Kenya – New online betting platform Unda Bet made a powerful entry into the market over the weekend with a highly successful onboarding and awareness tour across Makadara Constituency, attracting significant interest from young people and generating a wave of new registrations.
The activation campaign, conducted under the company’s slogan “Unda Bet – Unda Pesa,” showcased a vibrant and well-executed brand presence that stood out throughout the constituency. Branded teams engaged directly with residents, creating excitement and curiosity around the platform while introducing its features and user experience.
The tour covered several key locations, including Kaloleni, Makongeni, and Mbote in Makongeni Ward; Maringo, Hamza, and Bahati in Maringo-Hamza-Bahati Ward; Jericho and Buruburu in Harambee Ward; and parts of Viwandani Ward.
One of the standout achievements of the campaign was its strong connection with the youth demographic. Hundreds of young people interacted with the activation teams, learning more about the platform and participating in the onboarding process. The campaign resulted in a substantial number of new registrations, with many more expressing keen interest in joining the rapidly growing Unda Bet community.
The company’s branding was particularly well received, with the distinctive Unda Bet identity and messaging creating high visibility and recall across the various neighborhoods visited. The energetic atmosphere, direct engagement with residents, and professional execution helped position the brand as a fresh and exciting player in Kenya’s competitive betting industry.
Speaking after the event, campaign organizers expressed satisfaction with the turnout and response from residents, noting that the overwhelming interest and positive feedback exceeded expectations.
